Friday, May 20, 2016

Looking for Opportunity

Economic Trend Opportunity: Another Day, Another Hack (found at LA Times)
"Another day, another security breach. They'v almost become routine to many of us." "If you are online at all, you can assume you've been hacked."

Opportunity: The obvious opportunities are (1) selling security products to companies who of course don't want to get hacked and (2) selling a password keeper product for consumers to remember harder-to-hack passwords. However, this article provides a new perspective. The professor interviewed had his students do a risk assessment of themselves. Selling a risk assessment product for your data would be a good opportunity, much how people these days like to check their own credit score with an independent product.
Difficulty/Why Me: The easiest opportunities to exploit are selling security products to companies and selling a password keeper to consumers. The self risk-assessment product is moderately difficult to exploit because it would probably require providing some information to the system, which means that system might be hacked for your data. If it was packaged with a credit report as a dual self-assessment product it would be much easier to sell to customers. The professor is using this idea to teach his students important lessons, but I think its a great product to take outside the classroom.

Economic Trend Opportunity: Another Day, Another VR Announcement (found at WSJ)
There is so much media hype around the big companies (Google, Facebook, etc.) who are investing big amount to create the next big thing: Virtual Reality. 
Opportunity: We've been hearing about it and hearing about it, so when will these products finally come out? (at affordable prices at the mass-consumer scale) And once they do, who will win? The market leaders creates opportunity them it because of all the accessories and content that will need created to apply the VR technology to use. (Think Nintendo, Playstation and Xbox console wars) We just don't know if we should make that content for the Google platform, Oculus code, etc.
Difficulty/Why Me: This should not be difficult at all to exploit, there's a long-standing relationship of platform companies relying on other companies to make engaging content that keeps their product popular. I see the same opportunities everyone else does. The hardest part is waiting!


Regulatory Opportunity: "White Collar Overtime Exemption (found at Department of Labor)
On May 18, 2016, President Obama and Secretary Perez announced the publication of the Department of Labor’s final rule updating the overtime regulations: (1) Sets the standard salary level at the 40th percentile of earnings of full-time salaried workers in the lowest-wage Census Region, currently the South ($913 per week; $47,476 annually for a full-year worker); (2) Sets the total annual compensation requirement for highly compensated employees (HCE) subject to a minimal duties test to the annual equivalent of the 90th percentile of full-time salaried workers nationally ($134,004); and (3) Establishes a mechanism for automatically updating the salary and compensation levels every three years to maintain the levels at the above percentiles and to ensure that they continue to provide useful and effective tests for exemption. Additionally, the Final Rule amends the salary basis test to allow employers to use nondiscretionary bonuses and incentive payments (including commissions) to satisfy up to 10 percent of the new standard salary level. The effective date of the final rule is December 1, 2016.

Opportunity: Employment lawyers and Human resources consultants will be getting plenty of hours working with their clients to determine the steps to take to be in compliance. Corporations will be the prototypical customer. Most of the work will fall on the company's Human Resources department, but ultimately, HR will submit their proposed changes to legal counsel or outside consulting for final review before submitting it to the board for approval.
Difficulty/Why Me: I think any person already in a capacity for evaluating HR practices or compliance knows this change is going to generate a lot of work. It's been updated 36 other times since it was initially made a law in 1938 and we've had the heads up since 2014 that this change is on the horizon. It should be relatively easy to exploit since running the proposal by legal is a standard best practice for HR.

Regulatory Opportunity: Florida Senate passed bill for Competency-Based Education (read in Sun-Sentinel and reviewed on Florida Senate website)
Sets up a five-year pilot program starting in 2016-17 for Pinellas, Palm Beach, Lake and Seminole counties to let students advance through school if they can prove they've mastered lessons. (HB 1365)


Opportunity: Graduating early from high school and attending college before 18 carries with it a certain level of prestige in our society. I think this new program will create a lot of business for the tutoring companies. Parents of means will likely be the prototypical customers who pay to have their children's education supplemented by private tutoring ($) for the reward of an early graduation and a head-start in life.
Difficulty/Why Me: I grew up attending private school, so our parents were already encouraged by the school itself to pay for private tutoring especially for the SAT exams. Nearly all my classmates were enrolled in private tutoring and those who were not did not score as high, so not getting private tutoring held you back from success. Because I am familiar with this environment, I think this exactly the group that would pay to get their kids through school faster, especially because even one year less of private high school tuition could pretty much cover the costs of all that private tutoring. This is a moderately difficult opportunity to exploit because it is a pilot program. Getting the success and appeal of the program out there for parents to buy into require a successful marketing campaign.

4 comments:

  1. Great post Cristie. I discussed the wage exemption issue as well but from the employee perspective. Thousands of people will be getting overtime pay. This will be a big adjustment for all parties concerned. I got an Oculus VR headset with my purchase of a Galaxy Note, I have not really used it. VR is cool but this Oculus headset has got a lot of room for improvement. Hopefully the technology will meet expectations in the near future. Finally, the school issue(s) in Florida are a mess. I think there is value in students socializing and learning to work with each other as part of the school experience.

    ReplyDelete
  2. Hi Christie, awesome post.
    I liked the variety of different topics covered in your article. Data security has been an issue already for quite some time, both at a personal and enterprise level. This gave rise to plenty of companies in the security industry and new ones are emerging focusing more on cloud computing. VR is already happening and there are many companies working on it. This will give rise to tons of service companies that will probably be acquired by large tech business such as Facebook, Google, and Apple. The educational system in Florida is broken and needs to be fixed. While private tutoring opportunities arise, the government should focus on creating opportunities targeted at the masses that attend public schools.

    ReplyDelete
  3. Christie the cyber security product industry is very near and dear to me, and I agree that there is a significant market need there that is growing. I really like the cartoon – the other day I had to answer three security questions, and I had no idea about the first two – even though I know I picked the answers myself! I would definitely appreciate a product that could eliminate passwords altogether – for example, I was pretty pumped bout the fingerprint recognition on the iPhone, but it feels like that function is not being used all that much these days.

    ReplyDelete
  4. 8-20 characters, must contain upper and lower case characters, digits, non-alphabetic characters, cannot be any of the last 5 used and you have to remember it. Multiply this times 15-20 different applications/accounts and then make sure you change them every 90 days. Sound familiar? This is a nightmare. Being this the case many people go back to having the same pwd on multiple accounts to make things easier. Obviously a security problem. Selling a risk assessment product seems like a good way to profit from an growing industry that will get more complicated over time.

    ReplyDelete